Pricing · Automation · Scope
How much does automation cost? Three starting points and what changes the price
How much does automation cost? The honest answer is that the price follows the scope. So that this does not stay vague, here are three starting points with exact prices, and what changes the price when a different scope is needed.
Three starting points
- Leads under control: 9,900 ILS one-time setup, with an optional monthly service of 990 ILS. One inquiry source connected to an existing or ready CRM, up to five users, an acknowledgement and internal reminders. Planned setup time: up to 15 business days. A new site, a CRM built from scratch, WhatsApp, an AI bot, importing an old database and ads management are not included.
- Focused automation: 4,900 ILS setup, with an optional monthly service of 590 ILS. One process that starts from one event, connecting up to two systems. Planned setup time: up to 7 business days. AI, a new site or system, scraping information from websites, a system without a suitable API and a second process are not included.
- AI assistant for business knowledge: 14,900 ILS setup, with an optional monthly service of 1,490 ILS. One assistant for one use case, up to ten documents and up to 100 pages, a chat component inside an existing site and one model provider. Planned setup time: up to 20 business days. Local AI, hardware, WhatsApp, voice, payments and changing data in other systems are not included, and there is no guarantee of full accuracy.
Prices exclude VAT where applicable. Licenses, hosting, fees, messaging and model usage are not included. The monthly service is optional, and a different scope is priced separately.
What changes the price of a custom scope
- Process complexity: a process with stages, conditions and edge cases needs more specification and testing than a single action.
- Number of connections: every extra connection needs permission checks, API checks and failure handling.
- Data: cleaning, converting or migrating an existing database is separate work, priced separately.
- AI components: model usage is charged per use and needs tuning and quality checks.
- Support and documentation: who maintains the system after launch, and what documentation is required for handover.
A closed scope, with additions approved in advance
Work starts only after a written scope that states what will be built, what is excluded, what it costs and when it is delivered. There is no open-ended hourly billing. Work beyond the agreed scope is not added to the invoice automatically: it is presented for approval in advance at a known rate of 350 ILS per hour, and you decide whether to continue.
After handover there is a 30-day warranty for matching the specification. The optional monthly service includes working hours per month and an initial response target per package (two hours, one hour or three hours, with an initial response within one or two business days). Full details are on the packages page.
Why there is no single price for everyone
Two businesses asking for the same bot can be very different: one already has a CRM that is ready to connect, the other has no place where inquiries are recorded yet. The price follows what is actually required, not the name of the process. If the scope does not fit any package, we propose one specification with a closed price, or say in advance that it does not fit.
The first conversation has no cost and no obligation. We look together at whether there is a scope that fits the business, and in which order it makes sense to start.
Frequently asked questions
Why can't you give a price without seeing the business?
Because the price follows what is actually required: how many systems connect, how many edge cases exist, and whether existing data has to be migrated. Two businesses with the same process name can differ in the amount of work.
Are there monthly costs after launch?
The monthly service is optional. Beyond that, third-party usage costs may apply: licenses, hosting, fees, messaging and model usage. Those are paid to the providers and are not part of the setup price.
I already pay for a monthly platform. Should I switch?
That cannot be answered honestly without numbers. We compare the annual platform cost with a one-time setup plus usage costs, and also look at what happens if you stop: who holds the data and the processes. Sometimes the answer is to stay.
What happens if an extra need appears during the work?
It is presented separately, with an estimate of the work and a price, and approved or declined in advance. It is not added to the invoice automatically, and building does not continue before there is a decision.
Want to see how this works in your business?
A short call, no obligation. We'll figure out where leads fall through: and make a decision.
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